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Websites · Integrations · Automation

Your website, wired into the way your business actually runs.

We design and build custom websites for established companies, connected to the tools your team already uses, with automations that take the repetitive work off people's desks.

Book a Discovery Call See How an Engagement Works
  • CRM Leads land with a source and an owner
  • Scheduling Bookings and crews in one calendar
  • Inventory / ERP What's in stock, shown live
  • Accounting Quotes turn into invoices
  • Email & SMS Follow-ups that send themselves
  • Reporting Monday numbers in your inbox
A diagram of a website at the centre of a business, connected to its CRM, scheduling, inventory, accounting, email and reporting tools.
Running now at Echo Station All 40 taps sync from Untappd. Events sync from Google Calendar. See how it works
Who We Build For

For companies that have outgrown a brochure website.

Manufacturers, farms and agricultural operations, distributors, contractors, medical and professional practices, and businesses with more than one location. If the business runs on more systems than the website knows about, we should talk.

  • Manufacturers
  • Farms & agriculture
  • Distributors
  • Contractors
  • Medical & professional practices
  • Multi-location businesses

It usually sounds like this:

We take on a small number of these projects each year, so each one gets the time it deserves.

  1. Your team retypes the same information into two or three systems.
  2. Leads come in by form, phone and email, and nobody owns the follow-up.
  3. Customers call to ask what the website could answer: stock, status, availability, a ballpark quote.
  4. You have more than one location, crew or product line, and the site shows none of it.
  5. Part of the business runs on a spreadsheet only one person understands.
What We Build

Three kinds of work, usually in the same project.

Custom features

The parts of your site that do something specific to your business, built for it rather than bolted on from a plugin.

  • Customer, dealer or vendor portals
  • Quote and pricing calculators
  • Product finders and configurators
  • Order, job or project status lookup
  • Booking, dispatch and service requests
  • Internal dashboards for your team

Integrations

Your website talks to the software you already pay for, so information is entered once and shows up everywhere it should.

  • CRMs such as HubSpot, Pipedrive or Salesforce
  • QuickBooks and other accounting tools
  • Google Workspace and Microsoft 365 calendars
  • Inventory, ERP and point-of-sale systems
  • Stripe and other payment processors
  • Any tool with an API, and some without one

Automations

The small jobs that eat a week, handed to software that never forgets, with a person still in charge of anything that matters.

  • Lead routing and instant first replies
  • Quote-to-invoice and onboarding handoffs
  • Review requests after a finished job
  • Weekly reports delivered to your inbox
  • Availability and pricing kept current on the site
  • Alerts when something needs a human
Echo Station's Pouring Now page, listing every beer on the wall with brewery, style, ABV and IBU, pulled live from Untappd

The same approach scales to a parts catalog, a service schedule, or a dealer price list.

Already Running

A website that updates itself.

Echo Station · Greeneville, Tennessee

Echo Station is a pour-your-own taproom with forty taps that rotate constantly and something on most nights. Keeping a website current on all of it by hand is a second job.

So the site keeps itself current. A custom integration pulls what's pouring straight from their Untappd account, with brewery, style, ABV and label art for all forty taps. Events come from the Google Calendar the owners already use. Nobody retypes anything.

40

taps synced live from Untappd

0

second systems to keep in step

Read the Echo Station case study
A Scottish Highland calf at The Funny Farm in Chuckey
The Funny Farm · Chuckey
The bar at Echo Station in Greeneville, under its neon Drinks sign
Echo Station · Greeneville

We come to you. Every build includes on-location photography of your people, your place and your work.

How an Engagement Works

One roadmap, one build, one team that keeps it running.

Every project starts by mapping how work actually moves through your business. You get a written plan and a fixed price before anything is built.

  1. PHASE 01

    Discovery & Roadmap

    Length
    2 weeks
    Price
    $3,500, credited toward the build if you sign within 60 days
    • Working sessions with the people who do the work
    • A map of your systems and where data gets retyped
    • The automations worth building, ranked by time saved
    • A written roadmap and a fixed-price proposal

  2. PHASE 02

    Design & Build

    Length
    8 to 14 weeks
    Price
    From $20,000, fixed after discovery
    • A custom-designed website, written and photographed for you
    • The integrations and automations from the roadmap
    • On-location photography by our own team
    • Training for your staff, and you own your domain and site files

  3. PHASE 03

    Run & Improve

    Length
    Monthly
    Price
    Run $750/mo · Improve $1,500/mo, 6-month minimum
    • Hosting, monitoring and security updates
    • We watch every integration and fix it if a vendor changes theirs
    • A standing monthly review of what's working
    • New features and automations as the business changes
    • On Improve: Google Business Profile care and Google Ads management, with no management fee

Smaller business? Fixed-price websites start at $1,750, with a local photo session included. See small business packages

Getting Found

Get found on Google, too.

Once the site is built, we can manage your Google Business Profile and your Google Ads, so the people searching for what you do find you first.

See marketing services and pricing
Google Business Profile Setup
$400 one-time
Your profile claimed, cleaned up and filled in, with photos from your shoot.
Google Business Profile Care
$200/month
Posts, fresh photos, review replies and a monthly report.
Google Ads Management
$750 setup, then from $400/month
Paid search campaigns built, tracked and managed, on an ad account you own.
Why Made in Greene

Senior experience, without the agency layers.

15+ years building for the web
Our team brings more than fifteen years of experience designing and developing websites for organizations that need dependable, thoughtful digital work.
The person you meet builds it
No account managers or handoffs to an offshore team. You talk to the people designing and writing the code.
Local, and in the room
We come to you: to sit with the people who run the process, and to photograph the business ourselves.
He is local and not some guy over the phone! He came out multiple times to make sure we were on the same page about our offers.
Tammy M. · The Funny Farm, Chuckey TN

Running a smaller business? Our website packages are still here, with the same care and clear pricing. See website packages

Bring us the process that eats your week.

Tell us what your team does by hand that a website or a piece of software should be doing. We'll tell you plainly whether it's worth building.

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