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What We Offer

Custom websites, integrations and automation.

One team designs your website, connects it to the software you already run, and automates the work in between. Every engagement starts with a roadmap and a fixed price.

  • Custom features
  • Integrations
  • Automations
How an Engagement Works

One roadmap, one build, one team that keeps it running.

Every project starts by mapping how work actually moves through your business. You get a written plan and a fixed price before anything is built.

  1. PHASE 01

    Discovery & Roadmap

    Length
    2 weeks
    Price
    $3,500, credited toward the build if you sign within 60 days
    • Working sessions with the people who do the work
    • A map of your systems and where data gets retyped
    • The automations worth building, ranked by time saved
    • A written roadmap and a fixed-price proposal

  2. PHASE 02

    Design & Build

    Length
    8 to 14 weeks
    Price
    From $20,000, fixed after discovery
    • A custom-designed website, written and photographed for you
    • The integrations and automations from the roadmap
    • On-location photography by our own team
    • Training for your staff, and you own your domain and site files

  3. PHASE 03

    Run & Improve

    Length
    Monthly
    Price
    Run $750/mo · Improve $1,500/mo, 6-month minimum
    • Hosting, monitoring and security updates
    • We watch every integration and fix it if a vendor changes theirs
    • A standing monthly review of what's working
    • New features and automations as the business changes
    • On Improve: Google Business Profile care and Google Ads management, with no management fee

Smaller business? Fixed-price websites start at $1,750, with a local photo session included. See small business packages

What We Build

Three kinds of work, usually in the same project.

Custom features

The parts of your site that do something specific to your business, built for it rather than bolted on from a plugin.

When it fits Your customers, dealers or staff need to do something on the site, not just read it: get a price, check a status, place a request, find the right product.

  • Customer, dealer or vendor portals
  • Quote and pricing calculators
  • Product finders and configurators
  • Order, job or project status lookup
  • Booking, dispatch and service requests
  • Internal dashboards for your team

Integrations

Your website talks to the software you already pay for, so information is entered once and shows up everywhere it should.

When it fits The same information lives in two or more places and someone keeps them in step by hand. We connect them so it's entered once.

  • CRMs such as HubSpot, Pipedrive or Salesforce
  • QuickBooks and other accounting tools
  • Google Workspace and Microsoft 365 calendars
  • Inventory, ERP and point-of-sale systems
  • Stripe and other payment processors
  • Any tool with an API, and some without one

Automations

The small jobs that eat a week, handed to software that never forgets, with a person still in charge of anything that matters.

When it fits A task happens the same way every time and still depends on someone remembering to do it. We hand it to software and keep a person in charge of the exceptions.

  • Lead routing and instant first replies
  • Quote-to-invoice and onboarding handoffs
  • Review requests after a finished job
  • Weekly reports delivered to your inbox
  • Availability and pricing kept current on the site
  • Alerts when something needs a human

Running now: Echo Station's tap list syncs from Untappd and its events sync from Google Calendar. See the case study

Included in Every Project

The craft doesn't change with the scope.

Custom design
Designed for your business from a blank page. No templates.
Copy written for you
We interview your team and write the words. You review and approve.
On-location photography
Real photos of your people, place and work, shot by us.
Accessibility
Built to WCAG 2.1 AA: keyboard navigation, contrast, labels, alt text.
Search foundations
Titles and descriptions, clean headings, structured data, sitemap and Search Console.
Performance
Lightweight builds that load fast on real phones and real connections.
Staff training
Hands-on training for the people who will use and update it.
You own it
Your domain, content and site files stay in your name.
Getting Found

Google Business Profile and Google Ads.

Paid marketing and local visibility, available with any website we build, from a small-business package to a custom build.

Google Business Profile Setup

$400, one-time (add-on to any package)

We claim or clean up your Google Business Profile, set your categories, services and hours, write your business description, and add professional photos from your shoot. You own the profile, and we're added as a manager.

Google Business Profile Care

$200/month, 3-month minimum

Two posts a month, new photos each quarter, review replies written for your approval, and a short monthly report on calls, direction requests and website clicks.

Google Ads Management

$750 setup, then $400/month or 15% of ad spend, whichever is higher. 3-month minimum.

Setup covers the account structure, keywords, ad copy, and tracking for calls, forms and bookings. Each month we manage bids, keywords and ads, and send a short report on what the spend brought in. Ad spend is paid by you directly to Google from an account you own. We recommend at least $500 a month in ad spend.

Custom builds: the Improve plan ($1,500/month) includes Profile Care and Ads Management with no management fee; ad spend is still paid by you directly to Google. Run ($750/month) does not include them, and they can be added at the prices above.

Pricing

A fixed price, agreed before the build.

We don't quote a build until discovery is done, because the right price depends on what's worth building. Discovery is a fixed fee and ends with a written roadmap and a fixed-price proposal. You decide from there.

Discovery & Roadmap
$3,500, credited toward the build if you sign within 60 days
Design & Build
From $20,000. Quoted after discovery, with each integration and automation as its own line item.
Run
$750/month ($7,500/year). Hosting, monitoring, security updates, integration upkeep, up to 3 hours a month of support and a monthly review call. Profile Care and Ads Management can be added at their own prices.
Improve
$1,500/month ($15,000/year). Everything in Run, plus up to 8 hours a month of new features and automations, with priority turnaround, plus Google Business Profile Care and Google Ads Management with no management fee (ad spend is still paid by you directly to Google).
Plan terms
6-month minimum, then month to month with 30 days' notice. Pay annually and save two months. Included hours don't roll over.
Payment schedule
40% at signing, 30% at design approval, 30% at launch
Out-of-scope work
$150/hour, approved before it starts
Warranty
90 days after launch on custom builds
Third-party costs
Software subscriptions, API fees and other third-party costs are billed to you directly by the provider
Questions

What people ask before a discovery call.

Do we have to replace the software we already use?

Usually not. Most projects connect the tools you already pay for. If something truly isn't working for you, the roadmap will say so and why.

What if our software doesn't have an API?

Many tools still offer exports, email notifications, webhooks or scheduled reports we can work from. We'll tell you during discovery what's possible and what isn't.

How long does a project take?

It depends on what the roadmap includes. Discovery tells you the timeline along with the price, before you commit to the build.

What happens after launch?

On a Run & Improve plan we host the site, watch every integration, apply security updates, review what's working with you each month, and keep building as the business changes.

Who owns the website and the code?

You do. Your domain, your content and your site files stay in your name.

Who will we actually work with?

The people designing the site and writing the code. There are no account managers or outsourced developers in between.

Can we meet in person?

Yes. We're based in Greeneville and we come to you, both to understand how the work gets done and to photograph the business.

Small Business Packages

Smaller business? Our website packages have their own page.

Fixed-price websites for new and small businesses, from $1,750, with a local photo session and copy written for you.

See the small business packages

Bring us the process that eats your week.

Tell us what your team does by hand that a website or a piece of software should be doing. We'll tell you plainly whether it's worth building.

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